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Press presentation held at the Embassy of the Republic of Lithuania in Japan!

2020年7月31日

On Friday, July 17, 2020, a press launch event for JURGA was held at the Embassy of the Republic of Lithuania in Japan.

On Friday, July 17, 2020, a press launch event for JURGA was held at the Embassy of the Republic of Lithuania in Japan.




To prevent the spread of COVID-19, we limited the number of people allowed in the venue, but we also took advantage of online live broadcasts to allow people from newspapers, magazines, and the textile industry to participate.

First, the Ambassador of the Republic of Lithuania to Japan gave a greeting and introduced Lithuania's linen industry and culture.


Next, Jurga, co-founder of the brand, spoke about the product concept, the slow living movement that is spreading among the younger generation in Lithuania, and a lifestyle with linen.


The era of mass production and mass waste is over, and we believe that people are now rediscovering the value of simple, natural, and ecological materials. We were very happy to receive many compliments from visitors about our brand concept and the high quality of our products.


JURGA will continue to deliver Lithuanian linen products, which are "pure comfort felt by the body and mind" and "a sustainable natural material," with sophisticated designs and reliable quality.


We introduced Lithuanian local dishes, pink soup and kibinai, as well as cheese, which is a popular souvenir.


*We would like to thank everyone who participated for their time. We also thank you for your understanding and cooperation in taking measures to prevent COVID-19 infections, such as taking temperatures, disinfecting, opening windows, and wearing masks.

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